Process Insight - Week 6
I worked on the website's landing page this week. The page had a minimal direction, so I suggested we simplify it and up the perceived value of the experience. Before the face lift, the site was very static. It has a parallax effect, but after looking at it so many times, it looses its novelty and begins to blend in.
I wanted to bring a hand touched element, so it was mutually decided to recreate a stamp effect, and roughen up some of the clean cut icons. I came up with a pretty simple technique of playing with the black and white conversion of a rust texture, then inverting it and applying it as a layer mask. I added a new cover image GIF, that would change with animation. Finally, I combined a few sections and refined the typography.
The big headache this week was working with the owner of the building we moved into. He seems to have helped sculpt the laws Fishers about window signage, and makes no special considerations for good design. So draft-after-draft forced me to seek creative answers to his "NO's." I was hoping to create full coverage in the windows, with a one-way decal that could see out. I was hoping to use bright colors to attract attention from the daily traffic on 116.
The landlord didn't like this. He said the colors were forbidden because they were fluorescent. He also said we would only be able to cover 25% of the window. I felt like he was making that figure up, so i checked the Noblesville NICKLEPLATE Code and found that the window could be up to 75% covered. I quickly adjusted the plan to be vinyl lettering cut and applied to the inside window. We would then drape fluorescent sheets over the windows, creating a shadowbox effect. This idea worked for him, and we were approved.
